Smash the Profitability Barricades: Building Success as a Woman-owned Business

This is a past event.

Join us for this Alumnae Association webinar where expert Freya Allen Shoffner '76 will discuss common events, practices, and misconceptions that surround women who own businesses and shed insight on the must haves for successfully navigating the business world to build long-lasting success. The session will feature highlights from Shoffner’s research on women-owned businesses that have thrived, and interactive exercises designed to increase your skills. Come explore your next moves in a safe and supportive environment.

Freya Shoffner is an attorney in both the private and public sectors with more than twenty years of experience working with small businesses and large corporations. She has significant experience with small business start-ups, financing and good business practices. As a strategic thought leader who has had countless real-life impacts on her clients and colleagues, Shoffner was recognized by the Institute of Continuing Legal Education for her contributions to their business planning curriculum. An adjunct professor of commercial law at Suffolk University Law School in Boston, Shoffner graduated from Mount Holyoke College and received her J.D. Magna Cum Laude from Suffolk University Law School. Shoffner is a member of the Phi Delta Phi Fraternity and is admitted to the Supreme Judicial Court of Massachusetts, the United States District Court for the District of Massachusetts, the United States Appeals Court (1st Circuit), the United States Tax Court, and the United States Bankruptcy Court District of Massachusetts.  

The webinar will be recorded. This event is being conducted over Zoom. As the host, Mount Holyoke College reserves the right to record this session and the event sponsors will give prior notification to event participants of any intention to do so. The recording feature for others is disabled so that no one else will be able to record this session through Zoom. At all times, no recording by any other means is permitted without prior written permission from the event sponsor or as an approved accommodation. 

This event will include an oral and visual presentation about building success as a woman-owned business, followed by Question and Answer time with event presenters. Polls will likely be included in the presentation. For inquiries about the accessibility of this event or to request any accommodations, please email or call 413-538-2159. Please make accommodation requests no later than Wednesday, January 20, 2021 to allow for implementation time; however, in all situations, a good faith effort will be made to provide accommodations up until the time of the event.

Event Times: San Francisco 8:30amPST (UTC -8), Boston 11:30amEST (UTC -5), Accra 4:30pmGMT (UTC +0), Central European Time 5:30pmCET (UTC +1), Nairobi 7:30pmEAT (UTC +3), New Delhi 10:00pmIST (UTC +5:30), Beijing Jan 8 at 12:30amCST (UTC +8)

You will receive an email confirmation upon registration for this event. If you do not receive the confirmation or have any questions about the event, please email

Dial-In Information

Advance registration required.

Wednesday, February 3 at 11:30am to 12:30pm

Virtual Event
Event Type

Lectures & Presentations

Event Topic

Career Development, Leadership, Entrepreneurship

Event Audience

Students, Faculty, Alums, Staff, Graduate Students

Alumnae Association
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