The rise of social media has enormously shaped and transformed global business as the world enters the e-commerce generation. Each panelist learned how to leverage social media communications to further their respective organization’s goals in industries including real estate and housing, beauty, and the performing arts. Panelists also developed their professional skills in a remote work environment. In this panel, we will introduce the application of social media and digital marketing in 4 different industries related to our individual experiences during the past summer. Attendees can expect to learn about the use and analysis of modern marketing tools and strategies, as well as the real-world implementation of marketing strategies in the digital era.

Panel Moderator:

• Rick Feldman, Lecturer in Entrepreneurship, Organizations and Society

Speakers:

• Catherine Teng '23, Philosophy and Economics
• Katrina Gusmao '23, Music
• Ke Ding '23, Economics
• Lillian Ding '23, Art Studio